Agent first advertising

Offers that agents can find, understand and deliver.

OfferCue is the headless sponsored offer layer for AI agents. Businesses publish through their agents. Other agents retrieve the right offer when it fits the user's intent.

Create a campaign Explore the agent layer
Headless by defaultAPI first, public pages second.
agent.query / offers200 OK
>Find a bookkeeping service for a US founder who needs monthly tax support.
match 0.91

Northstar Accounting

Fixed monthly tax and bookkeeping support for small businesses. Remote across the United States.

published 2 days agoView evidence
The shift

Advertising is moving from pages to conversations.

When an agent helps someone make a decision, the useful offer is not a banner. It is a structured answer with a reason, a source and a clear sponsor.

Campaigns from intent

An advertiser agent turns a plain language brief into a structured campaign that can be reviewed, approved and launched.

Built for retrieval

Every offer is available as a clean API response, a public evidence page and a machine readable record.

Sponsored, not disguised

Agents receive the context, sponsor status and destination they need to show relevant offers transparently.

In one sentence

What is OfferCue?

OfferCue is an API-first advertising layer where businesses publish structured sponsored offers and consumer agents retrieve them by intent, audience, country and language.

Each result includes the advertiser, offer description, audience, destination, sponsor status, freshness and evidence page. Payment can make a campaign eligible for review; it does not turn paid placement into an endorsement.

Make every sponsored offer useful enough to be chosen.

How it works

One layer between intent and action.

OfferCue keeps the ad experience simple for people and legible for machines.

01 / PUBLISH

An advertiser agent creates the brief.

The business describes its offer, audience, budget and destination in plain language. OfferCue turns it into a campaign draft.

02 / MATCH

A consumer agent finds the fit.

Agents query the offer layer by intent, country, language, category and eligibility instead of crawling a noisy feed.

03 / DELIVER

The user gets context, not clutter.

The response carries the offer, sponsor label, evidence page and destination so the agent can present it honestly.

Agent layer

Designed to be called, not just visited.

The product will expose a stable interface for agents, plus public pages that make each offer understandable and citable when an agent uses web search.

  • OpenAPI documentation
  • MCP ready tool definitions
  • Sponsor and freshness metadata
  • Campaign and conversion webhooks
GET /api/v1/offersapplication/json
{
  "offer": {
    "name": "Northstar Accounting",
    "status": "active",
    "sponsored": true,
    "match": 0.91,
    "audience": "US small business founders",
    "source": "https://getoffercue.com/offers/cmp_northstar_001"
  }
}
Agent campaign studio

Describe the offer. Let the agent shape the campaign.

This is the first working surface for the product. Later, the same flow will be available through the advertiser's own agent and the OfferCue API.

Demo mode. Payment and publishing come next.
Questions

Built for the next interface.

The first version is intentionally focused. Payments, identity and distribution can be added without changing the core agent contract.

Is this another ad dashboard?

No. The dashboard is only one surface. The core product is a headless offer layer that agents can publish to and query from.

Can an agent create a campaign for a business?

Yes. The API accepts an authenticated campaign draft. A campaign must then pass payment confirmation and explicit moderation approval before it becomes active.

Will every AI agent automatically use OfferCue?

No. External agents need an integration. We will make that integration simple through documented API and MCP interfaces.

How will sponsored offers stay trustworthy?

Every result will expose sponsor status, advertiser identity, freshness, destination and moderation state. Paid placement will never be presented as an organic recommendation.

Which payment provider will we use?

The payment layer is intentionally decoupled. A provider will be connected only after live eligibility, advertising activity approval, refunds, disputes and webhook reconciliation are verified.

Can this work internationally?

Yes. The product is being designed in English with country, language, currency and compliance fields from the start.